Hard Rock’s iconic brand speaks to its deep roots in live music entertainment and world-class memorabilia collection, which will play a prominent role at Hard Rock Casino Bristol.

“Hard Rock is known for its 31 award winning hotels and 12 casinos, in addition to 218 cafes and Rock Shops® which offer a wide range of amenities that appeal to many different audiences. “We are excited to collaborate with Hard Rock, a well-respected and legendary entertainment brand with legions of devoted customers across the country and around the world,” said Jim McGlothlin, CEO of The United Company and partner on the project. Once final approval is received from the Commonwealth of Virginia and the citizens of Bristol, Virginia, Hard Rock, working with the local ownership group, will operate the proposed resort and casino.

Hard Rock International, a global leader in the entertainment and hospitality industry, is pleased to announce a partnership with the Bristol Resort & Casino team to create Hard Rock Casino Bristol.

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